How to sell more

Introduction

In this day and age, there are more and more commercial options on the web. Everything you can imagine is sold online and almost always much cheaper than in a physical shop. At the moment, some traditional shops are tending to disappear because they are forced to have an online version.

The effort required to set up an online shop can be very tedious. From taking the right photos to make your product as attractive as possible, to establishing the right price, especially adding the cost of transport by agreeing the service with a delivery company, and not forgetting the financial cost of setting up the shop itself, which is quite possibly the least of your worries. And once you have all this, it is very frustrating to see how time goes by and the shop does not have the sales you expect.

The Question

Then comes the question: What am I doing wrong? For an online shop to sell more or less is a matter of several options, and all of them are important to a greater or lesser extent. And sometimes, only one of them can be the cause of not making the expected profit.

It is clear that in order to sell online it is not only enough to have a website, but you have to invest and promote your online shop with a marketing strategy that can be measured in terms of results. In this way you will always be able to see what results are obtained and you will be happy to pay if you know how to sell more online. Within these options there are many, from the most expensive to the cheapest, and even free.

Here we are going to focus on the ones we are most interested in: the cheap ones and the free ones.

The options that can measure and have real time statistics are those of Google Adwords and if you add the Google Adsense option you will be able to make profits by inserting ads on your website. But this is another subject, and there are many options to earn money by inserting ads on a website. We will focus on how to sell more on the Internet. The options we recommend are these:

Solostocks

From solostocks offer several options. As with the previous option, you can also automate the uploading of products. With Solostocks, Google merchanty and yours, it's like having three online shops. And you only have to manage one of them.

Milanuncios

It is a good option to divert traffic to your shop at zero or minimal cost. The website of milanuncios is usually positioned quickly, so take advantage of it to advertise your best offers. Start with a few ads and see if the effort and time is worth it. This option cannot be automated, so you will have to work on product photos and original texts.

As it is a second-hand oriented platform, try to give it a professional look and avoid the potential buyer not thinking that they can haggle over the price.

Criteo

If your traffic volume increases sufficiently, don't hesitate, Criteo is the best option. The company takes great care that the conversion rate, i.e. that the benefits are greater than the investment, few companies give that option or care about that.

Positioning the website

If your sector is positionable, think about achieving the top positions Why do we say if it is positionable, is it that there are websites that are not positionable, it is not really about that. When we specify that they can be positioned, it is for several reasons. That is, the structural part, which is simply that the website is well made and optimised for SEO.

On the other hand, there is the commercial option: if your sector is very saturated, it will be very costly to position it in terms of time and money. For example, if you are a real estate agency in a major capital city, a hotel, or a travel agency, it is very difficult to position it due to the existing competition.

On the other hand, if your shop sells e.g. electronic products, you will have a hard time. But not as impossible as in the previous case. Look for support in the above mentioned options and find a way to make the customer who distrusts the electronic commerce to contact you.

And finally, think about having a giving spirit in your online shop. That is to say, make offers on certain products, or gift offers. However, don't consider giving a calendar type product or something like that as a gift. As you will understand, your customer will most likely not make any use of it.