How to avoid common mistakes in web development

Introduction

A business website is no longer a luxury, but a necessity, so how to avoid common mistakes in web development.

Just because you have invested in a website does not mean that it is effective for your customers. And, on the other hand, that it can help improve your sales. There can be numerous reasons why your website may not be as effective as you want it to be. Therefore, here we will look at some of the reasons and how to overcome them.

Your website is not responsive (adapted to mobiles and tablets).

This comes as no surprise, but for the first time, mobile phone and tablet usage has surpassed desktop usage. As the mobile revolution continues to grow worldwide, this trend towards mobile devices is growing.

Internet consumption is far outpacing consumption on desktops and in the world of laptops. This means that your company's website must be optimised for mobile users.

Unfortunately, there are still many websites that are not mobile friendly. And it can lead to penalties from major search engines like Google, decrease conversion rates and give your customers a bad experience when browsing your website.

Contains too many technicalities

It is understood that you are an expert in your field and want to demonstrate your knowledge. But unless you are talking directly to fellow experts in your sector, your average customer is not going to understand the technical language you use to describe your business through your website.

Therefore, avoid using a lot of technicalities and use simple and straightforward language that your customers can easily understand.

Lack of content

Suppose your customer has a problem. And they are turning to your website to help them solve that problem. That's why it would be wise for your website to contain new and valuable content that answers real-life questions.

Therefore, starting a blog with current and dynamic content will help boost your SEO and your company's marketing.

Do not hide essential information

Your potential customers, in addition to looking for information on your website, will want to contact you by other means, so this information should always be visible and easily accessible.

You would be surprised how many companies still do not have this information on their websites, or it is not very visible. Not displaying this information will generate mistrust from a potential customer. They may think your company is fake, or else they are unprofessional.

Therefore, include in a visible place contact information, specify at least a phone number and an email address. There really is no excuse for forgetting this information, as they are easy to integrate into your website.

Charging too slowly

Customers expect a website to load quickly. In fact, 47% of consumers expect a website to load in just 2 seconds or less. According to the latest statistics, 79% of shoppers who don't enjoy a good website load time loading speed of a website are less likely to return to that site again, and less likely to buy from it if it were an online shop.

An outdated website

Websites that are maintained and have a current design build trust and credibility. That doesn't mean you need to update your site every month. If it's been years since you've had a major overhaul of your site, you may want to update your site every month. design of your websiteIt's time to move to something more contemporary. The last thing you want is to have a site that looks like something from the late 90s.

An annoying and cluttered website

Believe it or not, there are still companies that insist on having websites containing music. Worse, these sites are also filled with banner ads, bright colours and flashy text. These sites are simply annoying.

Keep in mind that a large part of your visitors are also browsing your website on mobile devices. This means that your website must be clean and organised. Keep information to a minimum. Use subheadings, bullet lists and graphic elements so that visitors can digest this information in smaller formats. And above all, structure the content well. Make it clear and easy to access, for example, sections, who we are, services, contact, etc. Avoid the user having to visit several sections of your website before finding what they need.

Check their website

Unless you rely on a third-party payment gateway or shopping cart, it is your responsibility to check frequently to ensure that everything is working properly. You will not be able to make a sale or receive a payment if your shopping cart or payment processor is interrupted.

A company that has developed your website cannot constantly check it, unless you have contracted a maintenance service. So check your website from time to time by making test purchases in your online shop. Check that the links on your website are not broken and that everything is working properly.

Thanks to the experience we have, Aulatina Consulting develops your web page advising you at all times on the bad habits to avoid in the construction of a site.