Introduction
One of the latest trends in web design is the use of cinemagraphs. But what are cinemagraphs? Cinemagraphs are moving images inserted into a web page. It is an eye-catching graphic element that is constantly in motion thanks to a repetitive sequence. It is practically something between a gif and a photo and video. The most important thing is the fact that cinemagraphs attract the attention of visitors. And they also force them (at least for a while) to pay attention.
This attraction is a consequence of the fact that people intuitively prefer things that are in motion. Since there are not too many websites where cinemagraphs are implemented, you can get much more attention than the rest of your competitors.
Cinemagraphs could also be referred to as Plotagraphs which is a similar technique to animate a photograph and the result is often very similar.
What is cinemagraphs?
What is cinemagraphs?
How they work
Many companies at the cutting edge of marketing and design are already using cinemagraphs on their websites. Placed especially on the home page, they attract the web visitor in an almost hypnotic way.
The human eye loves movement. So when it comes to cinemagrpahs any statement in favour of this trend is absolutely true. It's not a photograph, it's not a video. It is like a eye candy that deceives the viewer long enough to make them take a second look and attract their attention.
In today's age, anything that can be used to make a user stop doing something, or do something, even for a small moment, is already a small triumph. And why? Because it already has their attention.
What is cinemagraphs?
What is cinemagraphs?
What is cinemagraphs?
What is cinemagraphs?
Attracting customers' attention
Normally, one way to attract a user's attention is the use of video on web pages. But the use of video implies a very high bandwidth consumption and a delay in the loading of a web page. Using cinemagraphs, on the other hand, does not slow down the website and still satisfies the human eye's need for movement. So you keep the visitor's attention on your website using few resources.
But we can go further, you can say that it is upping the ante even more, as it can take advantage of the novelty aspect of cinemagraphs. People don't see them very often, and they are impressed when they do.
So, now you know why cinemagraphs deserve a place of importance on your website.
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