Introduction
Everyone expects retailers to keep up with the latest technology trends. Selling products in e-commerce is an area with a wealth of options for improving optimisation efforts.
One of the latest trends is 3D product photography for an online shop. So:
- Will this type of photography help sellers?
- What are the reasons why 3D product photography makes sense in e-commerce?
Let us answer these questions:
3D product photography for your online shop
3D product photography
3D product photography
It's as close as you can get to having a product in your hands.
3D product photography really shows the item as it is, its real texture and real colours. Basically, it's the closest you can get to what it's like to hold the product in your hands.
Instead of looking at a couple of flat photos like a photo album, users have the possibility to rotate, drag and zoom the product. This creates interactivity.
Moreover, nowadays, 3D product photographs have an impressive resolution. So the features of a product will be very clearly visible to the user.
3D product photography
3D product photography
Improve sales in your business
The marketing of online products must provide a user experience. And in this age of excessive stimuli and market saturation, it is very important to create experiences that attract and delight users.
With 3D product photography we increase this level of experience. Studies show that the better a product is displayed, the more likely it is to sell.
With 3D product photography we get a very realistic view of the product. Since the images of a product should help to reach the expectation of what the customer would receive by post when making the purchase.
As the image is so realistic, there is less uncertainty in the purchasing process. And consequently fewer returns after the purchase.
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Easy to add to an e-commerce platform
Nowadays, and thanks to the evolution of technologies, 3D photography is easy to add on any website like other commercial photography options.
The 3D objects are easily integrated into any of the electronic commerce. In which they already offer these characteristics in their development.
3D product photography is the future of retailing and will have a huge social impact on online product sales.
So our recommendation, and if you have an e-commerce online, seriously consider showing your products in 3D photography.