What are keywords?

What are keywords?

If you want to know what keywords are (or also called keywords or search strings), we are going to explain it in a simple way. They are those words that we use in search engines to find a web page, which contains the relevant information based on that search. We can use one keyword, or we can use a concatenation of keywords to search for a website.

Therefore, taking keywords into account when you are making a website is relevant when it comes to positioning your website.

Since we already know what keywords are, we will now explain in more detail how to use them on our website.

Where to use keywords

First of all, you must decide what is going to be the keyword for a section of your website. And here we will explain where to use search words (another way of calling keywords) in our website so that they are optimised as much as possible. And so you will understand the importance of knowing what keywords are.

Use of keywords in web content

When you write a content you must take into account the use of keywords in it, but it is very important not to overuse them. This can have the opposite effect on your website, i.e. it can lower your positioning. In addition, if the content requires a use, let's call it "exorbitant" of them, then it is necessary to use synonyms.

Another thing to bear in mind is that the keyword must appear in the first paragraph. Therefore, you have to write coherent, meaningful content with a sufficient density of use (without going overboard) of the keywords.

Use in the URL of the website

When you generate the URL of the website, a section or a sub-section of the menu, it is important to enter them. For example: mipaginaweb.com/keyword or mipaginaweb.com/services/keyword.

Keywords in H1, H2 and H3 headings

We all know that H1 is the main title of a content, therefore, that is where our keyword should go. Then, in both H2 and H3 content it is recommended to use synonyms, as this way we will not abuse the use of them. Keep in mind that search engines have the ability to recognise how your content is developed.

Use in the images on our website

Search engines also collect information from the images on your website. Therefore, it is advisable to use the keyword in the ALT attribute and title of the image, as well as in the name of the image file.

What are long tail keywords

These are keyowrds that have the characteristic of broadening your main keyword. For example, if your keyword is "tennis shoes shop", a long tail keyword will be "paddle shoes shop". The use of these search strings is also recommended as we can get extra traffic to our website. Since, many users use combinations of search strings.

In other words, what we are also talking about here is positioning with concepts related to your keyword.

Keywords plus area or location

Another way to get traffic to your website is to work a search string together with a location. For example, "hardware store in Malaga". If your business moves in a specific location, it is advisable to use this type of keywords for the positioning of your web content.

This way, your website will appear in search results where users specify a location.

So now you know what keywords are and how to use them. With this little guide, you are going to help your website to improve its optimisation based on the web positioning.

And finally. If your website is developed in wordpress, and once you know what keywords are, there are some plugins that will guide you in the creation of content on your website. For example: Yoast SEO o Rank Math SEO.