What are enriched fragments?

Introduction

Surely you have heard of this concept, or you have read about it somewhere, or it is the first time you know about them. Here we are going to explain what they are and why they are important for the SEO of your website.

What are enriched fragments or rich snippets?

A snippet is a result that Google shows to the user in the search results.

Most of the time, when we perform a search, the results are displayed with a title and a description in text format. Google shows the title in blue, the web address in green and a short description.

But in other cases, an image, rating, or other additional data is added to this search result, for example. Well, this is a rich snippet result. It contains much more information than the normal snippet. That's why we call it a rich snippet.

Why are they important for SEO?

They are relevant because rich snippets stand out from other snippets in search results. They look much better and the user will have more information instantly, just by glancing at them. It will also provide more information in the results.

In addition, rich snippets are snippets that have a higher click-through rate. Apparently, people like to click on results with rich snippets. If you increase the click-through rate of a snippet, you will get more traffic on that search result. And not because your position has changed, but simply because more people click on your result. In the long term, rich snippets will also have an effect on your ranking. As more people click on your result, Google will notice that people prefer your page over others. Therefore, will improve its position in the long term.

How are the enriched fragments obtained?

Google can display rich snippets if you add structured data to your web page. Structured data is code that is specifically formatted and written in such a way that search engines understand it. Search engines read the code and use it to create rich snippets.

Conclusion

Therefore, we already know how important it is for your website to display search results with rich snippets. Your click-through rate will increase and you will stand out from the rest of the search results.

In Aulatina we are aware of the necessary implementation of this concept to improve search results on your website. Contact us to create the necessary rich snippets for your website.