What is vertical SEO and micro-niche marketing?

Introduction

Google and other search engines are constantly adapting to provide users with the most relevant results, here we will try to answer the question What is vertical SEO and micro-niche marketing?

In response, marketers must also adapt their strategies so that their content can be found by users when they search for relevant topics. This is where vertical SEO and micro-niche marketing come into play.

Search engine optimisation (SEO) techniques have moved beyond the phrase "search engine optimisation" to "search engine optimisation". keywords to more sophisticated search engine algorithms, forcing marketers to be even more specific about their target audience and competition.

Vertical SEO is a type of niche marketing strategy that focuses on a narrow topic or "vertical" as opposed to broad categories such as technology or business services.

Similarly, microniche marketing refers to focusing on very specific sub-niches within a broader niche market, such as microbreweries within the beer market or robot manufacturing within the robotics industry.

What is vertical SEO?

Vertical SEO is a specialised SEO strategy that targets specific topics or "verticals" with content.

For example, a technology blog might develop content to address "computer repair", "computer networking" and "computer virus removal". Similarly, a travel blog could develop content for "holidays in Hawaii", "holidays in Mexico" and "holidays in Europe".

Targeting your content to specific topics can help you rank for those search terms, allowing you to attract more visitors to your site.

As an added benefit, it also allows you to create links to your site that are specific to a particular topic rather than linking to a broad category such as technology or travel.

Benefits of vertical SEO

• Increased traffic
• Content targeted to specific topics or verticals is likely to appear higher in search results pages (SERPs) for those specific terms. Targeting specific topics with your content is likely to bring you more visitors than generic content targeting broad topics.
• Additional links: By focusing on specific topics with your content, you increase the likelihood that other sites will link to you. The more links you have, the higher the authority of your site.
• Increased click-through rate
• By targeting specific topics, you increase the likelihood that readers will click through from the SERP to your site.
• More quotations
• If you rank for specific topics, you are likely to receive citations for those terms. Citations are links that include a reference to your content.

Microniche marketing

Microniche marketing involves identifying and targeting a specific sub-niche within a broader market niche.

For example, a marketing agency specialising in SEO and content marketing could target "organic gardening" as a niche and then focus on "vegetable gardening" as a sub-niche.

Microniche marketing allows marketers to focus their content on very specific topics, which increases the ranking potential for those terms and attracts more visitors to their site.

It also offers the opportunity to create links to your site that are specific to a particular niche rather than linking to a broad category.

Example of micro-niche marketing in the real estate sector

In the real estate sector, for example, there are two situations.

• Large web portals currently dominate the top positions, making it virtually impossible to get onto SERP1 (Google's first page). These portals cover different types of properties in different areas, this is called horizontal SEO.
• Real estate companies specialising in a particular type of property in a particular area, this is called vertical SEO.

If a company in this sector is in one of these two situations, and you want to know why you are not reaching the top positions, you can opt for these solutions:

If you have several types of properties, separate or diversify these types into websites of only this type, creating a vertical seo website.

For example, if you have a website with: flats, flats, storerooms and land, you could separate one of these as land for saleThis way Google will understand that your website solves the problem. intention to search of someone looking for land for sale, and you do it better than other websites that offer land or other types of property.

Other similar situations, if you have rental as well as for sale, and you want to try to stand out from your competitors, look in your property catalogue for a type of property that can be separated from the parent site. And that is a less demanded type of property, such as premises, garages or storage rooms. In this case the ideal is to create a website for only one type of property, such as premises, and attack the chains such as: rental of premises in Malaga and everything related to sales: sale of business premises in Málagaand so on with all kinds of properties that can be extrapolated to a website.

In the world of micro-niches there are already many companies in the real estate sector that already work in one type of property. In which they are specialists such as luxury villas, and especially in areas such as the Costa del Sol and especially in Marbella. In this case we find a specific type of property which are luxury villas in Marbellaand with three varieties that can be: luxury villas for rent. And within the rental sector, the so-called holiday holiday rentals of luxury villas and widely used as well luxury villas for sale in Marbella.

Limitations of micro-niche marketing and vertical SEO

- Increased competition

- While targeting a niche or sub-niche can increase your chances of ranking for a term, it also increases the competition for those terms.

For example, targeting "organic gardening" as a niche may bring you more visitors than targeting "gardening", but you will probably face stiffer competition from other sites that have been targeting that niche for years.

- Greater effort:
Microniche marketing requires more research and effort than a broader approach to SEO.

You not only have to understand the niche, but also know it well enough to create engaging content.

- Expanding the content:
In addition to creating original content targeted to your niche, you may need to expand or repurpose existing content to cover a wider range of topics within the niche.

Key conclusion

Vertical SEO and micro-niche marketing are effective SEO strategies that can help you rank higher in search results pages (SERPs) for specific terms.

Both strategies require more research and effort than a broad approach to SEO, but can result in more traffic and more links to your site.

As with any SEO strategy, it is important to understand how search engine algorithms work to find the best ways to rank. Do your research, test your ideas and learn from your mistakes.

With time and effort, you can improve your SEO strategy and attract more visitors to your site.